It’s a big deal for both the Brazilian superstar and for PokerStars, which described Neymar as a “perfect fit” for the brand, especially as Stars continues to grow its market presence in South America, where it is already a major player. PokerStars promises to bring Neymar’s “flair and personality to the online and live tables, as well as to the PokerStars community across the world.”
Neymar, 28, first signed on with PokerStars back in 2015, being a part of the site’s high-profile “Team SportStars” group of poker-playing athletes. That deal lasted until 2017 when the company phased out its lineup of pro athletes amid a downturn in the site’s global online-poker growth. Neymar Jr was always a bright spot for the site amid that promotional concept, however, and with Stars’ increased marketing aimed at Brazil, among other South American countries, re-inking Neymar presented a great opportunity.
Neymar has always been a poker lover, too. “When I’m not playing football, I love playing cards,” he said. “Competing with my friends is a huge passion of mine, I love the sense of community, the fun, and the unpredictable moments that can occur in any game. As a true poker fan, I am excited to start a new chapter with PokerStars. Together we’ll be creating moments for our community and fans all over the world.”