NEO, an esports organisation currently competing in EA Sports’ FIFA series, today announced the addition of Outfitter and Nike as collaborative apparel partners.
Outfitter, a German football and sports apparel retailer, will be the “lead implementer for the individualisation and refinement of NEO’s teamwear,” according to a release.
According to a release, Outfitter initiated the collaboration between the three entities. In addition to the jerseys, which feature Nike branding across the 2020-21 FIFA esports season, Nike will also produce other NEO-branded products.
Thomas Bohner, Head of Marketing at Outfitter, commented in a release: “We had to take the opportunity to work together with NEO and Nike on this exciting project. We learned a lot in our first year in esports, especially how the look and feel of jerseys and merchandising pieces have to look like to catch the minds and hearts of the community. NEO is extremely innovative and wants to break new ground, which fits perfectly with our thinking.
“As a team sports specialist, we are looking forward to the individual finishing of the Nike jerseys for the coming season as well as the development of an exclusive merchandising collection hand in hand with the boys”.
Read More…- https://esportsinsider.com/2020/09/neo-nike-outfitter/
